7A Testing the Hypothesis Part 1

1. Single Portion Food
2. Single individuals are unable to easily cook for themselves, because the grocery stores only sell large portions, which result in large amounts of leftovers or wasted food.

  • The who: single individuals, especially college students
  • The what: smaller portioned food and ingredients
  • The why: wasted food or leftovers 
3. Testing the hypothesis 
  • Testing the who: The who that I listed is the majority of the affected party, but I think that anyone who cooks would be interested in these products.
  • Testing the what: This is not a problem with all food products, but it is especially important for perishable food products
  • Testing the why: the why for most of the affected individuals was the same, because with the large portions sold, money was wasted on food or the individual gets tired of leftovers.
4/5. Interviews & summary: The individuals that I interviewed all had very similar opinions on the opportunity. They felt that they each would use the products and were very interested in purchasing the products. They each felt that the issue greatly affected their lives personally. They either end up wasting food or they have to do meal prep, which is extremely time consuming, is expensive, or goes bad before they are able to eat the meal. The only issue that they were worried about is production cost, since buying in bulk can cost less per unit. However, overall money is saved by not wasting the food products. 

Comments

  1. UnknownFebruary 4, 2018 at 9:52 AM

    Hi Nancy!

    I think that this is a brilliant concept and could potentially gain a lot of attention from many different markets. If you look at statistics in 2015, data shows that people ages 18-29 are moving away from the traditional marriage course and continuing to stay single. In fact, 64% of the respondents on the survey were single and never married. Seeing as more and more people are continuing their lives without partners shows the need for single portioned food. As technology increases and laws and regulations change, I think that there is definitely a way to make this idea a reality and find a way to make single portioned food while keeping product costs low.

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  2. Mind GalleryFebruary 4, 2018 at 11:30 AM

    Nancy,

    As an exchange student, I have had multiple conversations about this issue. In Europe the sizes are much smaller and, thus, as you and your interviewees recognized, there will be significantly less good waste (= wasted money). I actually think that the food portions have been smaller in the US too in the past as the families have been bigger, but like Connor mentioned, the families are getting smaller, which increase the need for smaller portions. I find your opportunity very interesting, especially due to the fact that your proposed solution is already commonplace for my daily life in my home country. In your proposed will be realized, it actually opens up more opportunities regarding food sizes, for examples the fridges that are at the moment made for big size packages, consuming more energy than a smaller fridge would.

    I look forward to seeing how your opportunity will progress!

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  3. UnknownFebruary 4, 2018 at 2:17 PM

    Hey there Nancy,
    I am definitely a person who runs into this problem frequently. When I go shopping for food, I am always forced to buy far more food and in larger portions than I would like to. Being able to buy food in smaller portions would be far better, as it would allow for an increase in variety of foods and a decrease in food waste. This would certainly be a profitable business opportunity!

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