9A testing the hypothesis part 2
Who: The people that I interviewed that did not feel the need for this product differed on their reasoning for not needing individual food portions. A few people that were similar to the demographic of those needing the product, did not need it because they either did not cook for themselves, but rather ate out. Or other people in similar situation did meal prep, so they preferred the large portions so that they could use it for meal prep. The other people I talked to that weren't as interested had very different life circumstances. If they were not single, or if they had a family to feed they weren't interested in purchasing products in smaller portions.
What: I think that a need differs from another need between being not being motivated or being more motivated to cook. The need for this product seems to lie in the middle of the motivation scale for people cooking. People less motivated just eat out. People very motivated do meal prep and take the time to use all the ingredients. The people who have this need want to cook, but not take the time to prep meals for the whole week, so they need smaller portioned food that won't go to waste.
Why: I think that the underlying cause is not necessarily different, but people handle it didn't ways, which is what separated them. The underlying cause is the want to not waste food, which some people handle by not cooking at all and others handle by using meal prep, so neither have the need.
Outside the boundary
What: I think that a need differs from another need between being not being motivated or being more motivated to cook. The need for this product seems to lie in the middle of the motivation scale for people cooking. People less motivated just eat out. People very motivated do meal prep and take the time to use all the ingredients. The people who have this need want to cook, but not take the time to prep meals for the whole week, so they need smaller portioned food that won't go to waste.
Why: I think that the underlying cause is not necessarily different, but people handle it didn't ways, which is what separated them. The underlying cause is the want to not waste food, which some people handle by not cooking at all and others handle by using meal prep, so neither have the need.
| Inside the boundary | |
| -Who is In: Single individuals that cook | |
| -What the Need Is: smaller portioned food products | |
| -Why the Need Exists: Wasted food due to only large portions being available |
Outside the boundary
| -Who is Not: singles who don't cook, singles who prep meals, families -What is the need not: beneficial for individuals that need the large portioned food or don't need to buy the ingredients -Alternative explanations: some people also like to eat the same food often, so they can buy large portions of food and ingredients and eat enough of it to not let it go to waste |
Nancy,
ReplyDeleteAlthough the opportunities we recognized are quite different, the people inside and outside of the boundary is quite the same! Even the explanations for being inside or outside are similar. It is fascinating that both cases, the target audience lies in the middle ground of the "extremes", but I believe that is where the most significant group lies, and thus, our opportunities seem to have a possibility for a good demand.
Hey there Nancy,
ReplyDeleteIt is always interesting to see how people who have similar demographics do not always have the same needs. The options such as meal prep and eating out for dinner are sometimes easy to do, but both of those have downsides to them. Whereas with your smaller portion meals will save money, and also allow for variety in food eaten, neither of the other two options have both. It seems like there would be a lot of demand for your product.
Hi Nancy,
ReplyDeleteAfter interviewing many people about ideas you may have, its incredible to see the differences in their points of view and outlook on what you are pitching. I also interviewed people who were similar in age and point in their lives but their needs were very different. I see this product having much success, if it is marketed correctly. Finding the perfect market and region to test your product would be very important.