Posts

Showing posts from February, 2018

13A - Reading Reflection

Twenty-Seven Dollars and a Dream: How Muhammad Yunus Changed the World and What It Cost Him, Katharine Esty 1) You read about an entrepreneur: What surprised you the most? I was surprised how well organized his system, the Grameen bank, were. It was an unofficial system, but it was intelligently laid out for success. What about the entrepreneur did you most admire? I really admired his faith in people. He trusted the poor community to work hard and return the money, with no guarantee at all. I admired his compassion and acceptance of those that were not normally accepted/ What about the entrepreneur did you  least  admire? Muhammad Yunus was mentioned to have a few instances of pridefulness, seen when he was planning his speech for receiving his Nobel prize. Did the entrepreneur encounter adversity and failure? If so, what did they do about it? Yunus encountered a huge amount of adversity. Many did not trust his method of loaning and return, so he dealt with mocking an...

12A- figuring out buyer behavior No. 1

The segment that I chose is a group of college students, who cooked. One of the first students was a freshman, but this was a problem, because they rarely cooked, due to the lack of easily available kitchen space. The other people I interviewed either lived in an apartment or a house, where they regularly cooked and used the kitchen. They run into an issue cooking for themselves, as a single college student. They run into this problem when they cook and grocery shop. They have tried alternatives to try to fix the problem, such as meal prep, but this is very time consuming and takes up a large space in the fridge. Other options include frozen food, which lack necessary nutrients and take up limited freezer space. When they search google, it came up with recipes for singles, but it didn't fix the problem of excess ingredients. They found that even with the single portion recipes, food was wasted. They searched grocery stores, but almost all the food is packaged in family sized portio...

11A Idea Napkin #1

1) You. Since my senior year in high school I have had experience as a part of a large, innovative business. I have worked at a Chick-fil-A restaurant for almost 3 years now, as the graphics and social media marketing specialist. I have a extensive experience with customer service and promoting food products. 2)  What are you offering to customers? The product I am proposing is smaller portioned food and ingredients sold in grocery stores. This allows for single individuals to cook for themselves, without wasting any products. 3)  Who are you offering it to?  The best demographic to offer this product to is singles individuals, especially college students. College students struggle with money, so they are perfect for a cheaper, smaller portion.  4)  Why do they care?  Customers already buy food, and this product actually saves money and prevents wasteful buying of food. The individuals that I have spoken to are already frustrated and disappointe...

10A - Elevator Pitch #1

https://youtu.be/mPp4O-sAm8I

9A testing the hypothesis part 2

Who: The people that I interviewed that did not feel the need for this product differed on their reasoning for not needing individual food portions. A few people that were similar to the demographic of those needing the product, did not need it because they either did not cook for themselves, but rather ate out. Or other people in similar situation did meal prep, so they preferred the large portions so that they could use it for meal prep. The other people I talked to that weren't as interested had very different life circumstances. If they were not single, or if they had a family to feed they weren't interested in purchasing products in smaller portions. What: I think that a need differs from another need between being not being motivated or being more motivated to cook. The need for this product seems to lie in the middle of the motivation scale for people cooking. People less motivated just eat out. People very motivated do meal prep and take the time to use all the ingred...

8A Solving the Problem

The problem that we are facing is that there is a large amount of food waste that affects single individuals. Grocery stores do not offer a single portion option. This lack of availability causes the individual to spend more money on larger portion supplies initially. Then, when that individual is unable to eat the food before it spoils, they have to throw it away, along with the money they spent on the excess. If they plan ahead with meal prep, they often quickly tire of the food before the week is done. If they decide to store it, they’re may not be enough room. If they live with others and decide to share, they may not like the same foods or there may be problems with splitting the cost. My proposed solution is to use the same products, just split them in smaller packages, allowing the individual to purchase a smaller portion. This way they can avoid wasting excess food and they can purchase more of a variety of food, with the same volume of food overall.  

7A Testing the Hypothesis Part 1

1. Single Portion Food 2. Single individuals are unable to easily cook for themselves, because the grocery stores only sell large portions, which result in large amounts of leftovers or wasted food. The who: single individuals, especially college students The what: smaller portioned food and ingredients The why: wasted food or leftovers  3. Testing the hypothesis  Testing the who: The who that I listed is the majority of the affected party, but I think that anyone who cooks would be interested in these products. Testing the what: This is not a problem with all food products, but it is especially important for perishable food products Testing the why: the why for most of the affected individuals was the same, because with the large portions sold, money was wasted on food or the individual gets tired of leftovers. 4/5. Interviews & summary: The individuals that I interviewed all had very similar opinions on the opportunity. They felt that they each would use ...

6A Identifying Opportunities in Economic & Regulatory Trends

1. Regulatory:A judge blocked Obama's expansion of overtime pay http://www.latimes.com/business/la-fi-qa-overtime-pay-20161201-story.html Opportunity: In 2016, a change in overtime pay was suggested, but not passed by the judge assigned to the case. Current overtime laws mandate that the salary threshold for the mandated overtime pay is $23,660. The proposed change was to increase the mandated threshold to $47,476. This change was not passed, but this law would significantly change the amount of hours that mid-wage workers would be able to work overtime. I saw this opportunity because a this range of income includes a large portion of workers in the US, so it would benefit a huge group of the population.  2. Regulatory: 7 Key Changes to retirement plans http://www.benefitspro.com/2017/11/22/7-key-changes-to-retirement-plans-under-the-house Opportunity: Recent changes were passed to reform retirement plans. This change affects the transition from a traditional IRA to a Roth...